"Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
_ William Morris
, 19th century craftsman, designer, writer

Add your email address here & receive new posts from This American Home!

Tuesday, June 24, 2014

Field Trip: Ben & Jerry's

 It is a pilgrimmage of the cone heads, a circling of the wagons, a convergence of the tribe -it's the Ben and Jerry's Factory in Waterbury, Vermont --and last summer, we were there. Present and accounted for.

After driving for hours through gently rolling hills, we made it to the mother ship --and we weren't disappointed.
Happy Holsteins grazed out front, peacefully observing the comings and goings of the 300,000 fans who come for the factory tour and stay for the ice cream each year.

Since we arrived late in the day, the tour busses had long departed and we walked past several waiting areas to buy tickets and score an immediate spot on the next tour. 

We browsed the Ben & Jerry's Hall of Fame, checked out the Quality Assurance Lab and overlooked the production area -where cameras are not allowed!

One of my favorite points of interest: The Tasting Room! Where professional taste testers make sure every spoonful is up to snuff and that flavors deserve the blessing of Ben & Jerry's --in addition to their salary, the folks who work in this department also receive a free gym membership and regular cholesterol screening! Dream job.


Another highlight: Every visitor gets to try a free sample of a flavor that is not available in stores! 

Following the 30-minute tour, we walked past a thoughtfully situated children's play area (a welcome sight after a long drive) to visit the Flavor Graveyard where well-intentioned, but poorly performing flavors go to die. Markers for the dearly departed included Miz Jelena's Sweet Potato Pie and are remembered with witty epithets: One Potato, two potato, sweet potato pie. No one could appreciate it, so we had to let it die. 

Sugar Plum: It swirled in our heads, it danced in our dreams; It proved not to be though, the best of ice creams. 

Of course, no tourist attraction would be complete without a gift shop and souvies --of which there were many, think: Tie-dyed t-shirts, bumper stickers, mugs, ice cream scoops and appropriately, jars of hot fudge.

Although we appreciate a creative gift shop, this family headed straight for the ice cream line. Waffle cone Sundaes all around.

Summer tours run from 9am-9pm with the last tour starting at 8pm. Tickets are $4 for adults; $3 seniors; and kids 12 and under are free. Visit Monday thru Friday to see the ice cream production in action (on weekends, you will still get the same tour but won't see employees on the manufacturing floor).
Call 866-258-6877 for the most updated info.
And that's the scoop! (Sorry, couldn't resist...) 

No comments :

Post a Comment

Follow American Home here!

There was an error in this gadget